Is the EU about to ban digital advertising?
Le 7 septembre 2021, Benoît Oberlé, CEO et fondateur de Sirdata, est intervenu lors de DMexco@Home sur un Panel on line en anglais – « L’UE est-elle sur le point d’interdire les publicités ciblées ? » modéré par Matthew Newman, Chief correspondent, MLex Market Insight, avec :
- Diana Vlad-Calcic, Policy Officer DG CNECT F.2, European Commission
- Rhys Nölke, SVP Tech & Data, Bertelsmann
- Marisa Jiménez, Director and Deputy Head of EU Affairs, Facebook
Voir le replay (en anglais) :
Is the EU about to ban targeted ads?
Late in 2020, the European Commission issued long-awaited proposals for a Digital Services Act (DSA) and Digital Markets Act (DMA). Both proposals recognised the importance of advertising for Europe’s digital economy, and especially for SMEs. Yet some MEPs want to amend the DSA to include an outr…