Paris, July 19th 2017 – AB Tasty, all-in-one and expandable conversion optimization platform and Sirdata, third party data collecting and processing platform, announce their connexion. Pooling their expertise, AB Tasty and Sirdata enable advertisers to deploy and deliver enhanced online experiences, contextualised to the needs and expectations of their audiences beyond on-site customer journey.

This integration allows marketers to combine user insight on the purchase intentions, life events, interests and sociodemographic criteria – identified in real time by Sirdata – with AB Tasty’s user experience personalisation solutions.

Sirdata’s advanced audience segments are natively available in AB Tasty’s segmentation engine, for clients to create and activate tailor-made website scenarios on a large scale. According to user profiles, advertisers can display the most relevant contents and the most appropriate products to provide a truly unique online experience for consumers.

“ We are intensively developing our data partner ecosystem to meet the need of all our customers. Sirdata’s integration follows a client inquiry: our teams have been committed and responsive in order to enhance the UX optimisation scenarios offered by AB Tasty.” says Rémi Aubert, co-founder and CEO at AB Tasty.

According to Julien Trani, co-founder and CSO at Sirdata, “ This partnership allows us to reinforce our partner ecosystem and expand the applications of our client knowledge enrichment solutions. Our advertisers can leverage our data expertise through AB Tasty innovative and agile tools.” The first feedback shows a conversion rate up to 4 times higher with the personalisation of customer’s digital paths compared with established user expectations.

About Sirdata :

Sirdata is a French-based start-up that develops innovative data collection and processing technology solutions. Through statistic and semantic analysis algorithms, Sirdata evaluates in real-time the browsing behaviour of anonymous Web users to model advanced audience segments according to their purchase intentions, interests, life events and socio-demographic criteria.

Sirdata enables publishers to monetize their sites traffic while empowering marketers with enriched client knowledge and fine-tuned data-driven strategies through its expertise in advanced audience building.

About AB Tasty:

Founded by Alix de Sagazan and Rémi Aubert, AB Tasty is a SaaS solution that helps data-driven marketers ease the process of A/B testing, personalisation and re-engagement. AB Tasty offers a full range of solutions to boost conversion rates. The software facilitates data-driven decision-making through A/B and multivariate testing, helps to engage users with on-site remarketing, predictive marketing tools, and to personalise web content and user-experience.

With the sharp rise of m-commerce, AB Tasty is designed to handle cross-device tests (available on websites, mobiles and applications). Represented by 65 employees across offices in Paris, London, Cologne, Madrid and Sydney, AB Tasty is utilised by more than 350 enterprise clients and to 3 billion visitors worldwide.