Do you speak data, programmatic, advertising ?
Sirdata figures in this publication directed by Professor Vincent Ballusseau, and Jean Allary, strategic planner at Artefact.
The main topic “Advertising in the data Era”.
Other experts : brands, agencies have shared their expertise to help each person to understand this sector. Data and advertising : what do you master ? I use data to increase the performance of my digital advertising. I automate some of my display investments through platforms.
This publication being in french, it can help you to master ecosystem acronyms.
Find it here :
La publicité à l’heure de la data : Ad tech et programmatique expliqués par des experts (Marketing/Communication) eBook: Allary, Jean, Balusseau, Vincent: Amazon.fr
Achetez et téléchargez ebook La publicité à l’heure de la data : Ad tech et programmatique expliqués par des experts (Marketing/Communication): Boutique Kindle - Marketing et Publicité : Amazon.fr
