A Constantly Evolving Landscape

The digital advertising industry has undergone a major transformation over the past decade.
The introduction of the GDPR in 2018 marked a turning point: the collection of personal data now requires explicit, informed, and verifiable consent.
This requirement immediately impacted the volume of data available for targeting and campaign performance measurement.

But for Sirdata, this regulatory constraint became an opportunity to strengthen our commitment to more ethical, transparent, and sustainable advertising.
With this mindset, we launched our Consent Management Platform (CMP) in the early years of the GDPR — designed to be easy to integrate, highly customizable, and fully compliant.

Our CMP: The Essential Foundation of Legitimate Data Collection

Sirdata’s CMP is much more than just a consent collection tool.
It is a structural component of marketing infrastructure, ensuring that data is collected legally, traceably, and in line with regulatory expectations in every market.

Beyond compliance, our CMP is designed to optimize consent rates and facilitate integration with partners through:

  • Advanced customization options ;
  • User experiences tailored to each device ;
  • Centralized consent management for various tech partners.

This has enabled our clients to preserve both the quality and quantity of their collected data.

We have become a market leader in CMP solutions in France thanks to our unique approach:

Optimizing interoperability with the ad ecosystem
through TCF, Google Consent Mode v2, Microsoft Consent Mode, Clarity Consent Mode, Shopify Consent Mode, and many more!

Our Shift to Server-Side: Anticipating the Future Since 2020

The technical evolution of the ecosystem required us to go further.
The widespread use of ad blockers, browser restrictions (ITP, ETP, etc.), and above all the planned end of third-party cookies threatened reliable client-side event collection.

That’s why, as early as 2020, Sirdata heavily invested in Server-Side infrastructures.

The shift from client-side to server-side is a true paradigm change:

  • Data is collected from a server, which is more resilient, less exposed, and more efficient.
  • Most importantly, it’s a proactive response to the disappearance of third-party cookies.

Sirdata became a server-side leader, enabling the deployment and optimization of GTM Server instances, to:

  • Efficiently bypass adblocker abuses ;
  • Reduce data loss due to browser restrictions ;
  • Maintain targeting and measurement capabilities even without third-party cookies ;
  • Implement alternative identifiers ;
  • Improve the reliability of event measurement ;
  • Gain more control over data flow.

Data Intelligence: Towards Richer, More Actionable Data

Since its creation, Sirdata has placed behavioral data at the heart of its expertise.
But in the era of consent and server-side, it’s no longer just about collecting data — it’s about enriching the data intelligently.

Our latest innovation is an automatic data enrichment solution, focused on enhancing Customer Match Quality (CMQ), particularly on platforms like Facebook.

This allows advertisers to:

  • Boost campaign performance ;
  • Improve targeting precision ;
  • Lower acquisition costs ;
  • Optimize conversion rates at every stage.

A Unique, Coherent, and Integrated Offering

Sirdata’s true strength lies in the interconnection of its three areas of expertise:
CMP, Server-Side, and Data Intelligence.

  • ✅ CMP ensures the legitimacy of the data ;
  • ✅ Server-side ensures its availability ;
  • ✅ Data Intelligence ensures its relevance.

👉 Together, they form a virtuous cycle where data is richer, more stable, and most importantly, more actionable.

Proven Effectiveness in the Field

Our average performance results:

  • 📈 +30% increase in data volume collected via server-side ;
  • 📊 +15% improvement in consent rate thanks to the CMP ;
  • 🎯 +20% CMQ uplift on Meta, with reduced cost per conversion.

These results are the fruit of:

  • Years of R&D,
  • Continuous optimization,
  • And most importantly, close collaboration with our clients.

A heartfelt thank you for your trust! 🙏