What place remains for digital campaigns?

Reminder : The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information from individuals who live in the European Union (EU).

"The European General Data Protection Regulation offers the opportunity for brands to sign a New Deal with their consumers around the respect of privacy, and thus creates new opportunities…”

Benoît Oberlé, Sirdata 's founder, shares his point of view with french based Marketing Magazine N° 212.

Find full article here (FR) :

Comment faire de la pub digitale à l’heure du RGPD ?
Le Règlement européen sur la protection des données, en vigueur depuis le 25 mai, et bientôt l’e-privacy, réduisent potentiellement la data disponible, impactant [...]