A Revealing Overview
In an era where compliance with the GDPR (General Data Protection Regulation) is more crucial than ever, implementing a Consent Management Platform (CMP) has become a central issue for all digital stakeholders—including charitable organizations. The latest assessment of the top 100 French associations reveals highly contrasting technological choices, directly impacting compliance, digital performance, and donor trust.
Sirdata: The Uncontested Leader with 53% Market Share
With a 53% adoption rate, the CMP developed by Sirdata stands out as the most widely used solution in the French nonprofit sector. Far behind, OneTrust and Axeptio complete the podium with 9% and 6% market shares, respectively. This ranking reflects a clear preference for Sirdata, whose solidarity-based support strategy appears to be bearing fruit.
Why Such Success for Sirdata?
The answer lies in several factors. Sirdata offers a standardized tool that ensures the collected consent is free, informed, specific, and unambiguous, in line with GDPR requirements. Notably, the company has established a solidarity program for associations, offering free licenses for its Premium CMP and providing expert support. Enrollment is straightforward: associations simply fill out a form via https://asso.sirdata.com/ and then create their account on https://www.abconsent.com/.
A Digital Foundation Too Often Overlooked
A CMP is not just a plugin or cookie banner. It is the digital foundation of any website, the gateway to any data collection strategy, and, consequently, the only legal means to collect valid consent, especially for the use of trackers (cookies, pixels, etc.).
Despite this, 7% of the top 100 associations still use “homemade” tools—a practice fraught with legal and technological risks. Even more concerning, 9% have no CMP at all. This means they do not solicit any explicit privacy choices from their users—a situation that exposes them to sanctions and other technological risks, particularly with Google.
Tools Ill-Suited to Nonprofit Challenges
Many associations turn to CMPs that are ill-suited for optimizing their digital activities. These poorly configured solutions trigger the processing of personal data either too early or too late, thereby compromising audience quality and the reach of fundraising campaigns. An inadequate technological choice can thus hinder the digital growth of a charitable organization or even damage its image.
A Strategic Issue for Fundraising Campaigns
For associations, having a well-configured CMP is not just about compliance; it’s also a performance lever. Optimized consent collection allows for broader tracked audiences, improved precision in advertising campaigns, and increased return on investment for fundraising efforts.
Google Certification: A Mark of Quality
All top three CMPs (Sirdata, OneTrust, Axeptio) are certified as “Gold Partners” by Google for integrating Google Analytics 4 and Google Ads. Conversely, some solutions still in use are not part of the certification program, limiting their effectiveness in the current advertising ecosystem.
Conclusion
The analysis of technologies used by major French associations indicates a growing awareness of the importance of consent management. However, the lag of some players and the use of unsuitable solutions serve as reminders that compliance should never be relegated to the background. In a context where personal data is becoming central, investing in a reliable, certified, and well-supported CMP is essential for compliance, performance, and, above all, donor trust.
List of Top 100 Associations:
30 Millions d'amis ; Resto du cœur ; Croix rouge ; Fondation Abbé Pierre ; Secours Catholique ; Secours Populaire ; SOS Mediterranéee ; Ligue contre le cancer ; France Parkinson ; Medecins du monde ; Medecins sans frontières ; SNSM ; Action contre la faim ; Action Education ; Ordre de Malte France ; SOS Chrétiens d'Orient ; Surfrider ; La Chaîne de l'Espoir ; Canopée ; Protection Civile ; Clowns z'hopitaux ; UNICEF ; Fondation des hopitaux ; Greenpeace ; APF France Handicap ; Fondation pour la nature et l'homme ; Institut Pasteur ; Fondation Apprentis Auteuil ; Rose up ; AFM-Téléthon ; Solidarité Seniors ; WWF ; Ligue contre le cancer ; Missions without borders ; Institut du cerveau ; Petits Frères Des Pauvres ; L214 ; Fondation fonfamental ; Reporters Sans Frontières ; Amnesty International France ; Donsolidaires ; Codever ; Fondation de l’AP-HP ; UFC-Que Choisir ; Fondation des Femmes ; L'Arche ; SOS Villages d’Enfants ; France Nature Environnement ; Cameleon ; Théâtre National de l'Opéra-Comique ; Fidesco ; Belle & Bien ; International Science Council ; Association Noé ; Bloom ; ARSLA ; CARE France ; Isen Meditéranéee ; Fédération Française de Cardiologie ; Enfants d'Asie ; La Cimade ; FFAC ; FNDSA ; Fondation Raoul Follereau ; AVH asso ; En avant toute(s) ; Fondation du Sport Français ; Communauté d'Emmanuel ; Action aid ; Lecture Jeunesse ; Adiaj ; Andar ; Sielbleu ; 123veggie (association végétarienne de France) ; Lacravatesolidaire ; Apahm ; Asmae ; Adeuxmains ; Plasticodyssey ; Arche France ; ANAF ; Fondation HCL ; Institut pasteur de Lille ; Hopital Fondation Adolphe de Rothschild ; ICP : Institut Catholique de Paris ; VNF ; Beloof ; Bio Equitable En France ; SPA ; Fondation de France ; UICN ; SSF France ; A coeur joie ; ESS France ; FCPE ; Ligue de l'enseignement ; OSE ; Prévention routière ; Le Refuge ; SOS Amitié ;
Sirdata