On Monday, November 14th, Michel Juvillier, host of The Programmatic Society, invited Charles Honvault of Orixa Media, Baptiste Berger of Mediasquare and Arnaud Sirjacq of Sirdata to discuss about "Digital advertising performance and innovation in the TV environment". A round table that allowed the guests to express themselves on the following issues:

  • What are the e-business marketing challenges around performance and digital advertising innovation in the TV environment?

  • Which innovations are producing significant performance in the TV environment?

  • Which innovations could see the fastest development e in the future in the TV environment?

Watch the entire video on YouTube :