The Guide has been developed by experts from IAB France’s Identity and Cookieless Committee, a multi-stakeholder group to prepare brands, agencies, publishers, AdTech and MarTech companies to these evolutions. It recalls how the web infrastructure has been built, gives clear definitions, lists the industry solutions that are available and their alternatives.

Simple, clear, it provides the latest information, a complete background and guidance.

It's been more than two years that Sirdata's Head of Sales, Arnaud Sirjacq, acts as co-chair of the “Contextual” Working Group of this committee.

This guide is now available as an e-book or PDF (in French) : Guide Cookieless & Consentless 2022