IAB France has published its first β€œData Guide” which presents a simple approach of various data typologies, their uses for digital campaigns.

What is datum?
What campaign goals does it meet?
What are the uses?
Tendencies ?

Sirdata has contributed with other players in the digital ecosystem to the development and publication of this guide.

This guide is in french for now, freely accessible and has been published in specialized magazines : Offre Media, Ratecard, Adexchange as well as the Publicis Media Newsroom.

Access french version here.