Using data modelling to boost audience insight and pinpoint those consumers ready to make a purchase can increase value to advertisers, drive inventory revenue and improve the user experience, says Paul Barnard, Media Director at Sirdata
The rapid advancement and adoption of programmatic technologies has created a digital explosion. However, two key issues need addressing to enable digital publishing to improve revenues and ensure it is a pivotal part of an advertiser’s marketing strategy.
The first is the continued rise of ad blocking and the effect it is having on publishers sustaining and growing revenue. The second is developing premium inventory that reassures advertisers in terms of quality, transparency and performance.
So as a publisher, what more can you do to address these issues?
Find solutions in the article :