Integration Strengthens European Publishers’ Capacities With Alternative Audience Solutions
Paris, June 18th, 2020 – Sirdata, and Rubicon Project announce the integration of Sirdata’s European audiences with digital advertising platform Rubicon Project. This technical integration offers new advertising opportunities to mix media with Sirdata’s audiences.
“I am delighted to begin this new decade in programmatic with Rubicon Project, one of the Prebid.org founding members,” explains Benoît Oberlé, Sirdata CEO, IAB Treasurer and Board member, Vice-Chair IAB Europe Transparency and Consent Framework. “Over the recent years, we’ve received an increasing amount of demand for interoperable technology solutions that give control to the end users and publishers. This is one of the reasons that motivated our teams to prioritize this integration in their roadmap.”
This native integration, the third SSP for Sirdata in less than a year, offers publishers new opportunities in private marketplace (PMP) deals. Each medium allows buyers and trading desks to quickly generate new offers and package its innovative formats with templatized or custom-made Sirdata audiences. These audiences can be based on demographic attributes, purchase intents, interests, key life moments, brand palatability, and contextual characteristics.
Erwan Le Page, General Manager, Media Square details, “Media Square primarily uses Sirdata segments, and offers to its buyers targeted deals. We are delighted to be able to do so now on the Rubicon Project exchange, a long-standing partner with whom we have been working for 7 years.”
“We have been working diligently to build the largest independent sell-side digital advertising platform to enable publishers to monetize across all auction types and formats, while also providing value for agencies and advertisers. Onboarding Sirdata audience segments onto the Rubicon Project exchange is an accomplishment for 2020 and will improve campaigns’ reach,” stated Valérie Latronche, Managing Director of France & Belgium for Rubicon Project.
About Rubicon Project :
Rubicon Project is the world’s largest independent sell-side advertising platform, following its recent merger with CTV leader Telaria in April 2020. The company provides global publishers with the technology and expertise to monetize their premium content and leverage data across all screens and formats, including desktop, mobile, audio and CTV, in a transparent environment. In addition, the world’s leading agencies and brands trust Rubicon Project’s platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Rubicon Project is a publicly traded company (NASDAQ: RUBI) headquartered in Los Angeles, California with global offices across North America, EMEA, LATAM and APAC.