On January 14th, Benoît Oberlé, Sirdata's CEO & founder, shared his insights on Adtech, Martech and Programmatic Advertising industry. During the Ratecard Days, he explained how it affects the industry and how Sirdata as a Saas Technology company, Data Provider and CMP Provider helps. Several news concerning product releases have been announced.
We are happy to share his interview (French only) :