The IREP Forum organized with IAB France and the CESP took place this year on this topic “Post-Cookie Digital Measurement: what progress has been made over the past year “, and invited key experts of the industry.
An event exclusively dedicated to the members of these associations, with as speakers Arthur Millet, General Manager IAB France / Alliance Digitale, Paul Leperchey, Head of Data at Publicis Media, Margarita Zlatkova, Head of Programmatic Advertising at Weborama, Laurent Nicolas co-founder at Implcit, Gaël Demessant at Prisma Media, Pierre-André Gauthier at Liveramp, Isabelle Bordry, founder at Retency, Billel Badaoui at Scibids Technology and Thibault Montanier, Head of Data and Addressability at Sirdata, and Valérie Morisson, General Manager at CESP.
Thibault Montanier shared his expertise regarding Seller Defined Audiences, one of the standards developed by the IAB Tech Lab Community to provide practical solutions for digital advertising.
Read the summary of his speech :
If you wish any information on our product and services as your addressability partner, please feel free to contact our Sales or Data Management Team.