SDA : towards new methods of data activation ?

The IREP Forum organized with IAB France and the CESP took place this year on this topic “Post-Cookie Digital Measurement: what progress has been made over the past year “, and invited key experts of the industry.

An event exclusively dedicated to the members of these associations, with as speakers Arthur Millet, General Manager IAB France / Alliance Digitale, Paul Leperchey, Head of Data at Publicis Media, Margarita Zlatkova, Head of Programmatic Advertising at Weborama, Laurent Nicolas co-founder at Implcit, Gaël Demessant at Prisma Media, Pierre-André Gauthier at Liveramp, Isabelle Bordry, founder at Retency, Billel Badaoui at Scibids Technology and Thibault Montanier, Head of Data and Addressability at Sirdata, and Valérie Morisson, General Manager at CESP.

Thibault Montanier shared his expertise regarding Seller Defined Audiences, one of the standards developed by the IAB Tech Lab Community to provide practical solutions for digital advertising.

Read the summary of his speech :

Seller Defined Audience (SDA) : vers de nouvelles méthodes d’activation de données ?

Dans un contexte juridique marqué par des préoccupations croissantes en matière de respect de la vie privée et de profonds changements techniques à venir concernant la fin des cookies tiers, le secteur de la publicité en ligne tente de relever ces nouveaux défis en créant de nouveaux standar...

IREPThibault Montanier (Sirdata)

(in French)

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