Sirdata, Accenture, Numberly, Publicis Media, GroupM, Mediamétrie, contributed to this morning meeting with both the students of the Panthéon Assas Master II and the professionals – around 150 participants.

For presentations, please contact the french Institute for Research and Advertising Studies (IREP).

The topics were the following :

  • Data economical value for Brands
  • Regulations : how did a french startup adapt
  • Data checking on databases
  • First and Second party
  • The persona is dead, long live the Data persona
  • Drive to store
  • AI in advertising

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