Sirdata, Accenture, Numberly, Publicis Media, GroupM, Mediamétrie, contributed to this morning meeting with both the students of the Panthéon Assas Master II and the professionals – around 150 participants.
For presentations, please contact the french Institute for Research and Advertising Studies (IREP).
The topics were the following :
- Data economical value for Brands
- Regulations : how did a french startup adapt
- Data checking on databases
- First and Second party
- The persona is dead, long live the Data persona
- Drive to store
- AI in advertising
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