Sirdata 's founder was invited to speak at annual "IREP" meeting on data at Panthéon Assas

Sirdata, Accenture, Numberly, Publicis Media, GroupM, Mediamétrie, contributed to this morning meeting with both the students of the Panthéon Assas Master II and the professionals – around 150 participants.

For presentations, please contact the french Institute for Research and Advertising Studies (IREP).

The topics were the following :

• Data economical value for Brands
• Regulations : how did a french startup adapt
• Data checking on databases
• First and Second party
• The persona is dead, long live the Data persona
• Drive to store
• AI in advertising

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