Marketers globally are facing a dilemna.
Despite the continued growth of digital advertising, the increasing sophistication of programmatic technology and more customer insight than they have ever had, the effectiveness of their digital campaigns has stagnated.
About Warc :
WARC helps you to plan, create and deliver more effective marketing, since 1985. In 1983, David Ogilvy lamented that no other profession gets by on such a small corpus of knowledge as advertising. Since 1985, WARC has met that challenge.
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How to use data to predict purchase intent | WARC
Offers seven ways that marketers can use data to predict purchase intent.
Dasha Boryso