How to put data at the heart of your marketing strategies and boost your performance?
This was the theme of this data marketing day, during which various presentations were made by numerous data marketing and digital marketing experts.
During this presentation you will find :
- A reminder of the current market context, both technical and regulatory
- Explanations on the different targeting typologies that can be activated in programmatic;
- A section dedicated to how to integrate data into a successful media plan;
- A case study on Thalys to illustrate each of these points.
Find the complete intervention here (FR):