Contextual targeting is not a new topic of conversation, but the way in which it is implemented is changing for the better.

With challenges surrounding brand safety and identity bringing fresh concerns to marketers, next generation contextual targeting offers a substitute from cookie-based targeting to achieve scale in regulation, compliant, privacy safe environments.

During this pan-european panel, where our COO Naima Conton was invited to speak, an open discussion took place between several panelists and the Xandr team : the main topics were related to the evolution of contextual advertising, and how to create audiences through contextual technology while abiding to legal requirements.

Sirdata’s audiences can be activated through your marketing platform. If you wish to check the taxonomy please access here.

For more information feel free to reach out to your Xandr or Sirdata representative.

Presentation, panel and replay here.