As you may have seen, Microsoft has sent out a notification to all its advertisers in the EEA, the UK, and Switzerland, reminding them that, starting May 5, 2025, Consent Mode activation will be mandatory.
All advertisers using Microsoft Advertising will be required to send a valid consent signal in order to continue collecting and using conversion data. Without it, your campaigns may suffer from reduced performance and accuracy.
Good news: Sirdata ABconsent CMP handles everything for you! 🥳
If you're using Sirdata ABconsent CMP, there's nothing you need to do! The Microsoft UET Consent Mode is already automatically supported for all clients who:
- Have added Microsoft Advertising to their list of partners
- Have selected the recommended list of partners
What do you need to do?
👉 Simply check that Microsoft Advertising is enabled in your list of partners in Sirdata ABconsent CMP.
👉 If not yet done, now is the time to add Microsoft to avoid any loss of conversions and to ensure continuous optimization of your campaigns.
Sirdata
