The battle for attention is the biggest challenge facing advertisers. Advertising on premium inventory is a first step, but reaching the right person at the right time remains the key to profitability.
That's why we're delighted to announce a major advance for your media strategies: Sirdata audience segments can now be activated directly from the Amazon Ads DSP.
This integration opens the door to ultra-precise targeting on the most immersive environments on the market : Twitch, Prime Video, Amazon Music, Audible, as well as Netflix and Spotify (accessible via the DSP).
⚡️ CTV & Audio : Boost the effectiveness of your campaigns by adding Sirdata audiences
Connected TV (CTV) and digital audio are not just distribution channels; they are environments where user engagement is at its highest. However, without a layer of reliable data, the risk of dispersion is high.
Sirdata's integration with Amazon Ads DSP fills this need for precision.
Two major activation levers :
🔹 For CTV (Prime Video, Twitch, Netflix,...) The television screen remains the ‘king’ of the living room, but consumption patterns have changed.
- The challenge : Take advantage of a screen that captures 100% of attention without wasting budget on off-target profiles.
- Sirdata's contribution : By injecting our segments (purchase intentions, moments in life), you transform a video impression into a qualified conversion opportunity. Your creations reach viewers who are genuinely interested in your offer.
🔹 For Digital Audio (Amazon Music, Spotify, Audible,...) Audio is the medium of intimacy. Listening is often active (podcasts, music) and does not require visual attention.
- The challenge : Delivering a relevant message ‘into the ear’ without being intrusive.
- Sirdata's contribution : Our signals allow you to contextualise the ad based on the listener's real interests, reinforcing the message's memorability.
🏆 Why this combination is a winner for your campaigns
- Less dispersion,
- Truly qualified audiences,
- Amplified performance across all your CTV & audio activations.
Sirdata + Amazon Ads DSP : an ideal combination for campaigns that capture attention...
🛠 How to activate Sirdata audiences ?
No complex technical configuration is required. Activation is carried out as a ‘Managed Service’ to guarantee the quality of the implementation.
The 2-step procedure :
- Retrieve your Amazon Ads AdvertiserID.
- Send it to your usual Sirdata contact via Audience.
Our teams will then push the selected segments directly to your Amazon Ads DSP headquarters. They will be ready to use for your campaigns immediately.
💡 Perfect timing: Black Friday, Christmas and sales
The launch of this integration comes at a strategic moment. The end-of-year period is crucial.
Activating Sirdata on Amazon DSP now ensures you reach active online shoppers who are actively searching for gifts or bargains. It's the ideal lever to maximise the impact of your media investments in Q4 and prepare for the January sales.
- Take advantage of highly qualified ‘Shopper Intent’ audiences : automotive, high-tech, beauty, fashion, retail, and more.
- Reach your targets in immersive environments (streaming, audio).
- Boost the profitability of your media investments through greater relevance and reduced advertising waste.
🧠 In summary
Sirdata's enrichment of Amazon Ads DSP offers agencies and brands the best of both worlds :
- The power of Amazon and partner inventories (Twitch, Prime, Netflix, Spotify).
- The accuracy of sovereign data that is GDPR-compliant and recognised for its quality.
This is a unique opportunity for media buyers to streamline their CTV & Audio investments while boosting their performance.
💬 Ready to boost your campaigns on Amazon DSP ? Don't miss out on the key end-of-year period.
Activate your first segments today :
Sirdata
